You’ll also learn a 4-step process to create a “hook-cycle” to bring your customers back to your products again and again: Nir Eyal and Ryan Hoover reveal how successful companies create products people can’t resist. If you’re looking for a method to get your prospective customers “hooked” on your products, give this book a read. Hooked: How to Build Habit-Forming Products by Nir Eyal (with Ryan Hoover)

Get this book for a look at the bigger picture of viral marketing and creating a trending business from scratch. Growth Hacker Marketing takes you on a journey through concepts that have built billion dollar companies like Hotmail, Airbnb, Facebook, and Dropbox. He was the marketing director for American Apparel, founder of his creative agency Brass Check, and his worked with top-level clients, such as Google, Tony Robbins, The Huffington Post, and more. Ryan Holiday has a track record in digital marketing that’s led to his current success and online fame. Never assume that because one method worked for them that its gotta work for you.

You may read case studies which worked for some authors (which may be the reason why the published their book in the first place) but not for you.

Now, as you read through this list of Growth Hacking books, remember to think critically as to how you can implement the skills and ideas into your business. However, all marketing techniques must be able to measure your experimentations and creativity in order to actually accomplish your goals. The key to successful Growth Hacking is to identify which areas of your business you can improve upon and scale right away to get the highest returns possible.

Explosive Growth by Cliff Lerner